If people were using price as the determining factor to buy, then only the cheap things will be selling.
Stop placing emphasis on financial currency when selling.
Prospects are more and more using social currency, the currency of ego, the currency of value and even emotional currency when making decisions to purchase.
What will people think; where will this take them to on the social ladder; how will their purchase make them feel within themselves; will they lose face and money if they go ahead with this purchase.
As a sales person it is your job to find what 'currency' they use or will use to make a decision to purchase.Labels: Currency, sales, Success at Sales