Behind any great brand there is a great leader, but contrary to popular belief, not all great leaders are ‘born that way’. Some of them spend a huge amount of time up-skilling themselves and learning what sets greatness apart.
Although leadership is critical, it’s often underestimated, and if your brand isn’t at the forefront of leadership, then where exactly are you?
Here are eight tips on how to help you and your brand become the leader in your industry.
1. Listen
2. Tell Stories
3. Be authentic and transparent
4. Be careful how you respond
5. There is no “I” in team
6. Be ready to adapt
7. The element of surprise
8. Keep it simple
Read more: Memeburn: how to become a better brand leader online