Roberto CrÃspulo Goizueta (November 18, 1931 – October 18, 1997) was Chairman, Director, and Chief Executive Officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997.
Under the direction of Goizueta, the Coca-Cola Company became a top US corporation. He is credited with invigorating the company with a global vision.
Check out some of his famous and impacting quotes:
"The cynics will tell you that the good you do today will be forgotten tomorrow. I say, do it anyway."
"Opportunity... ours to seize... ours to live... and ours to defend. Or otherwise—ultimately—ours to lose."
"Lack of integrity renders worthless all other values. Without integrity no other personal quality has much value ... because integrity overrides everything else."
"Once you lose everything, what's the worst that's going to happen to you? You develop a self-assurance."
"We're going to take risks. What has always been will not necessarily always be forever."
"State expectations. Meet expectations. Repeat." – (on creating credibility.)
"The moment avoiding failure becomes your motivation, you're down the path of inactivity. You stumble only if you're moving."
"In order to show proper respect for your future, you must sometimes show some insensitivity to your past."
"Integrity... it means doing what is right. Not necessarily what is correct—no one is correct all the time. But doing what is right."
"Communication is the only task you cannot delegate."
"If you take risks, you may fail. But if you do not take risks, you will surely fail. The greatest risk of all is to do nothing."